Advice from 20+ years of building for the web.
Plain-language guides on AI, custom software, web design, local SEO, accessibility, security and speed for Central New York businesses.
How AI can connect your business tools
Most small businesses run on tools that don’t talk to each other. AI changes what it takes to connect them, and what you can offer customers once they do.
Where should a small business start with AI?
Skip the big strategy. Start with one task, the tools you already pay for, and a few simple rules.
A simple AI policy for small business teams
One page that tells your team which AI tools to use, what never to share, and when a person has to check the work.
Connecting QuickBooks to your CRM: what integrations can and can’t do
Stop retyping customers and invoices. Here’s how integrations work, where they fall short, and when custom makes sense.
Does your business need a client portal?
The signs you’ve outgrown email and spreadsheets, what a portal should do, and how to keep it secure.
How to rank your business in Utica and Syracuse searches
Google Business Profile, reviews, citations and location pages: what actually moves local rankings in Central New York.
Google Business Profile checklist for Central New York businesses
Categories, photos, posts and reviews: a complete setup checklist.
ADA website compliance: a plain-language guide for small businesses
What WCAG AA means, why overlay plugins don’t fix it, and where to start.
Zero-trust security for small business websites
Why “never trust, always verify” isn’t just for enterprises, and five steps to lock down your site.
Core Web Vitals explained: LCP, INP and CLS in five minutes
The three numbers Google uses to judge page experience, and how to improve each one.
Redesigning your website without losing your Google rankings
Redirects, content mapping and the launch checklist we use on every redesign.